After last night I hope Carrie is thinking about who the audience for her next album is. I think Carrie's overdue for a sonic shift, but after IIDLY and OOTT's streaming success I have a feeling she/her team is still going to try to cater to country radio for another album or two in hopes of getting another hit somehow. There's still that Cody Johnson duet coming up too that may do well. But as a solo artist it seems she's got little to no momentum left, considering they've tried singles with her classic sound (Ghost Story), what sounded like a good upbeat song for country radio (Hate My Heart), and putting out a song that was already streaming well (OOTT), that I don't think another song like OOTT/Damage/D&H as the next lead single will do much better. It seems the only way to add some spark at this point would be to try something new to try to gain new fans or critical appreciation. I'd love for her to pivot to a folk/indie/country sound and sort of go the way of Kacey Musgraves or Taylor's Folklore/Evermore. Or even put out a pop album haha, though that would never happen.