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Thread: Country Music Struggles to Keep Up With Streaming Era

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    Country Music Struggles to Keep Up With Streaming Era

    Country Music Struggles to Keep Up With Streaming Era

    In a streaming world, one of the industry's most traditionally dominant genres struggles to keep up.

    Next week, Sony Nashville chairman/CEO Randy Goodman and executive vp/COO Ken Robold will travel to Amazon's, Spotify's and Apple's US headquarters to tout their heavy fourth quarter release slate. Also tops on the agenda: how to convert lagging country consumers to streaming.
    Though country music accounts for 11.5 percent of all albums and track equivalent albums sold in the United States for the first half of 2017, the genre comprises only 5.6 percent of all streams, according to Nielsen Music. On Nielsen's top streaming artist tally for 2016, which combined on-demand audio and video streaming, the highest ranking country artist was Luke Bryan at No. 35 with 894 million streams, compared with Drake, who topped the chart with 6.8 billion streams.

    Full article at: Country Music Struggles to Keep Up With Streaming Era | Billboard
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