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Thread: Billboard / Streaming Service

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    Insane Carrie Fan Gator's Avatar
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    Billboard / Streaming Service

    Interesting read:

    billboardbiz@billboardbiz 3m3 minutes ago
    How 'Playola' Is Infiltrating Streaming Services: Pay for Play Is 'Definitely Happening' http://blbrd.cm/hDQP6W
    rainbow1 and bluetb4 like this.

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    Ultimate Carrie Fan Farawayhills's Avatar
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    I'm not surprised at this. The Playlist feature is like a radio station. You can pick a genre or type in the name of an artist you like, and let the streaming service provide you with a mix of similar music. You can often "refine" the selection, by clicking buttons liking or not liking some of the choices. Although it's likely that much of the content is selected by robot software, it's not difficult to imagine record companies trying to get their top releases played more often - especially once streaming became included in published charts.

    Playlists are not the only way listeners can get music, of course - you can usually search directly for something you're interested in, and you can often also follow playlists created by other listeners who share your interests. The Independent artists must, largely, depend on those methods - they may show up on the official "radio station" Playlists if you narrow your choice down - e.g asking for "Outlaw Country", instead of just "Country" - but, the more Mainstream the Playlist, the more likely it is to be targeted by major labels looking for mass streaming figures.

    As the article points out, though, the streaming services are both more inclusive in the stock they make available (actually, vastly so) than is terrestrial radio, and also more experimental in promoting some new artists. It's in their interest to continue doing that - since their "curators" are anxious to build up a reputation for attracting the type of "avid" music fan, who listens often, and enjoys exploring a wider range - those are the ones who are more likely to pay for a premium service. All told, I agree that streaming has lessened the dominance of the corporate majors (though the latter are not going to miss a chance to fight back)
    rainbow1 likes this.


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