Results 1 to 6 of 6
Like Tree10Likes
  • 4 Post By clh_hilary
  • 2 Post By AdamJ
  • 1 Post By cary78663
  • 2 Post By AdamJ
  • 1 Post By clh_hilary

Thread: Mariah Carey and Kelly Clarkson called out for fake No 1s

  1. #1
    Ultimate Carrie Fan clh_hilary's Avatar
    Join Date
    Jan 2008
    Location
    México
    Posts
    9,744

    Post Mariah Carey and Kelly Clarkson called out for fake No 1s

    Funky Remix? How to Reach No. 1 on Billboard's DJ Chart - WSJ.com

    Funky Remix? How to Reach No. 1 on Billboard's DJ Chart
    By HANNAH KARP

    An unlikely song shot past Daft Punk's monster hit "Get Lucky" to the top of Billboard's "Dance/Club Play" chart last month. Called "People Like Us," it's by pop singer and former "American Idol" winner Kelly Clarkson.

    But the same weekend at the Electric Daisy Carnival in Las Vegas—the biggest electronic-dance-music festival in the U.S.—the song doesn't appear to have been played at all, according to fans who transcribed the set lists. And since March, the track has been played by only about 6% of the 1,100 DJs whose music-playing is monitored by research firm POOL Track Trends. It peaked at No. 30 on Billboard's top-40 airplay chart last month and has slipped to No. 31.

    The reason for the discrepancy: Billboard's club chart reflects what a panel of 140 small-time DJs report playing most frequently, not what most DJs—or even especially popular, influential ones—actually play.


    It's one of the music magazine's few metrics that isn't based on hard data like sales or airplay tallies. Nonetheless, a strong showing can help a song jump to mainstream radio, which can drive sales and ultimately skew sales.

    Some DJs who contribute to Billboard's club-music rankings acknowledged in interviews that they often report playing songs when they haven't and coordinate their reports to anoint a particular song No. 1. Some in the industry expressed frustration with the system but said it was nonetheless an important way for artists to gain visibility.

    Silvio Pietroluongo, Billboard's director of charts, said the magazine has been looking into other methodologies but hasn't found the perfect way to monitor club play. It instructs its DJ panel to "chart what you play," doesn't allow records to zoom "from zero to 60," and verifies that its DJs are actually performing. But it generally relies on record companies and promoters to "police themselves," he said, adding that "we're trying to make the charts as accurate as possible."

    John Strazza, senior vice president of pop promotion at Sony Music Entertainment's RCA Records, Ms. Clarkson's label, said that to appeal to the DJs on Billboard's panel, RCA sought out producers to remix Ms. Clarkson's song in half-a-dozen ways. He said labels typically invest in such remix packages—which executives say can run up to $50,000—to reenergize a song that has been "beaten to death on the radio" or draw attention to a record that hasn't broken through.

    "RCA Records make a conscious effort to work that panel aggressively," said Mr. Strazza, who employs an internal team to call and email the Billboard DJs and hires independent promoters to do the same. Topping the club chart is valuable to artists, he said, because the ranking itself can lead to more radio play and licensing deals and land a song on compilation records overseas that can generate handsome royalties.

    Tony Ritschard, a DJ in Madison, Wis., who has been on Billboard's panel for the past four years, said he reported playing Ms. Clarkson's song more than any other that week because he liked the lyrics and thought it could use more exposure. But in reality, he said, he probably didn't play it as often as Daft Punk's "Get Lucky." Sometimes, he said, he reports playing songs because he wants to support them but couldn't because the club wasn't sufficiently warmed up.

    The music industry still uses Billboard's club chart as a primary measure of a song's club-world success despite an abundance of broader, more accurate data. It is one of more than 80 charts published by Billboard, most of them now based on hard-to-fudge stats like sales, tracked by Nielsen SoundScan; airplay, tracked by Arbitron ARB -0.04% ; and streaming frequency. Billboard is owned by Prometheus Global Media.

    Record companies typically pay independent promoters from $1,000 to $10,000 apiece to boost a single on the club chart, according to label executives and promoters, often offering a bonus if the song reaches the top slot. A strong showing can also appease veteran artists when their music lacks sales or airplay momentum.

    But such tactics can backfire. Although Mariah Carey's single "Triumphant," released last August, failed to garner significant sales or airplay, it suddenly appeared atop Billboard's club chart in October. The incident drew ridicule from bloggers like Perez Hilton, who wrote: "Congrats oh butterfly Queen!"

    A few independent promoters make a living working Billboard's club charts. None of those interviewed for this article said they offered cash payments to DJs to add songs to the playlists they report to Billboard. But they said they offer modest perks such as free passes to concerts, remixes of tracks no other DJs have, and the opportunity to collaborate with bigger artists.

    Bobby Shaw, an independent promoter, said he has trouble getting his own free tickets from labels nowadays but still tries to help DJs who report to Billboard get into shows. In April, RCA hired him to help boost Ms. Clarkson's song on the club chart. He said he started getting traction with the magazine's DJ panelists when a remix of the song made by panel member Paulo Gois began circulating.

    Mr. Gois, a 47-year-old Los Angeles DJ who said he plays mostly gay events and likes to layer "soaring diva vocals" over tribal beats, wouldn't chart Ms. Clarkson's song at first. He told Mr. Shaw the original track and its official mixes weren't "really playable" at his parties.

    But he did agree to create a version with a "more uplifting sound" and gave it to Mr. Shaw, a move he said can get "record labels to say, 'Let's hire him for the next official remix.'"

    By last month, Mr. Shaw said he had persuaded 104 of the panel's 140 or so DJs to chart Ms. Clarkson's song among their most played with the help of the unofficial DJ Paulo remix.

    Using reports from a small sampling of DJs did make more sense in the days when monitoring what they played was nearly impossible. Nowadays, the software most DJs use to download their music can also record how many times they spin a record.

    But even that approach wouldn't be foolproof. Billboard's Mr. Pietroluongo said such data don't necessarily show what time or where a song was played, meaning that "someone could be playing it in their basement."
    AdamJ, rainbow1, Smokyiiis and 1 others like this.

  • #2
    Obsessed Carrie Fan
    Join Date
    Aug 2010
    Location
    USA
    Posts
    2,396
    Concert Stars
    Well, what do you know_______that certainly explains the dirty back door dealings and why some of the less than stellar songs make it to #1. Billboard is a total JOKE!!!!!
    teesharky and Smokyiiis like this.

  • #3
    Ultimate Carrie Fan clh_hilary's Avatar
    Join Date
    Jan 2008
    Location
    México
    Posts
    9,744
    The problem with that chart does not necessarily lie with Billboard. Their defense is that they cannot find a better way to monitor the actual plays. I don't know whether that's true.

    It would be unwise to just do away the Dance/Club chart because clubs are an important part in pop music culture, but they may really need to change the system for the better. This chart is where all flopping divas (ie Mariah Carey, Beyonce, Madonna, Rihanna, etc) get their number ones, but the thing with Kelly Clarkson's 'People Like Us' and to a lesser extent that Carey song, I think, is that Kelly is NOT a gay icon nor someone hugely popular with the gays or club-going crowd like someone like Madonna is. It isn't that hard to believe that both 'Give Me All Your Luvin'' and 'Girl Gone Wild' went number one because club-going people to like her and know about her, and those two songs made a lot of noise despite being flops. Kelly only had her first number one since 'Stronger (What Doesn't Kill You)' and nobody had really heard of PLU outside her core fan base.

  • #4
    Obsessed Chart Watcher cary78663's Avatar
    Join Date
    Feb 2005
    Location
    Illinois
    Posts
    24,230
    Quote Originally Posted by AdamJ View Post
    Well, what do you know_______that certainly explains the dirty back door dealings and why some of the less than stellar songs make it to #1. Billboard is a total JOKE!!!!!
    Note that, as stated in the article, this particularly chart works differently than any other chart because is based on basically polling results rather than some concrete measure of popularity like airplay or sales. And yes, there are plenty of backroom dealings to manipulate some of these measures as well, especially airplay. But Billboard is not involved with that, they just report the result. The only real quibble we and many others have with Billboard is what airplay should be used for what charts (i.e. country airplay only vs. airplay from all formats on the Hot Country Songs chart).
    teesharky likes this.

  • #5
    Obsessed Carrie Fan
    Join Date
    Aug 2010
    Location
    USA
    Posts
    2,396
    Concert Stars
    Quote Originally Posted by cary78663 View Post
    Note that, as stated in the article, this particularly chart works differently than any other chart because is based on basically polling results rather than some concrete measure of popularity like airplay or sales. And yes, there are plenty of backroom dealings to manipulate some of these measures as well, especially airplay. But Billboard is not involved with that, they just report the result. The only real quibble we and many others have with Billboard is what airplay should be used for what charts (i.e. country airplay only vs. airplay from all formats on the Hot Country Songs chart).
    Thanks for explaining that Cary. I must admit I know little about charts, etc.. I just know that some mediocre songs get to #1 and it makes you scratch your head in amazement.
    teesharky and Smokyiiis like this.

  • #6
    Ultimate Carrie Fan clh_hilary's Avatar
    Join Date
    Jan 2008
    Location
    México
    Posts
    9,744
    Quote Originally Posted by cary78663 View Post
    Note that, as stated in the article, this particularly chart works differently than any other chart because is based on basically polling results rather than some concrete measure of popularity like airplay or sales. And yes, there are plenty of backroom dealings to manipulate some of these measures as well, especially airplay. But Billboard is not involved with that, they just report the result. The only real quibble we and many others have with Billboard is what airplay should be used for what charts (i.e. country airplay only vs. airplay from all formats on the Hot Country Songs chart).
    And this particular article actually seems to support the methodology changes, which has made Daft Punk's 'Get Lucky' at number one on the dance 'genre-specific' chart for weeks because of all-genre sales, airplay, and streaming.
    hjj likes this.


  •  

    Similar Threads

    1. Replies: 48
      Last Post: 08-21-2012, 02:21 PM
    2. Mariah Carey and Carrie Underwood :D
      By Cps235 in forum Music
      Replies: 0
      Last Post: 08-17-2012, 09:16 AM
    3. Replies: 7
      Last Post: 07-24-2012, 03:28 PM
    4. Mariah Carey is the new American Idol Judge!
      By gaycarebear in forum Celebrity Gossip
      Replies: 16
      Last Post: 07-24-2012, 08:49 AM
    5. Mariah Carey New Idol Judge
      By chiefsfan in forum Celebrity Gossip
      Replies: 2
      Last Post: 07-23-2012, 06:25 PM

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •