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Thread: Nielsen Study Touts Financial Power Of Women In Country

  1. #1
    Carrie Guru Claire2004's Avatar
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    Nielsen Study Touts Financial Power Of Women In Country

    Nielsen Study Touts Financial Power Of Women In Country: 'They Really Set the Bar in Terms of Marketability'
    Tom Roland
    | May 02, 2018 12:12 PM EDT

    The Time's Up and #MeToo movements are fighting to make it a brand-new day for women in America.

    Women in country, it seems, are poised to make it a "brand" day.

    They may get less attention at radio, still country's best means of exposure, but female country acts are more recognizable and better appreciated than their male counterparts in the genre, according to data from Nielsen Music. Those attributes make them ideal partners for corporate brands, which stand to expand their audiences and revenue if they partner up with the women of country, Nielsen Nashville senior vp/GM Erin Crawford suggested when she presented a new research project, Power of Female Country Artists, during a Change the Conversation (CTC) meeting at the Country Music Association in Nashville on April 23.
    "There's a great story here about the marketability of that female country star," said Crawford later. "They really set the bar across all genres, across genders, in terms of marketability."

    Carrie mention:

    Those built-in biases limit opportunities. No solo female was present in the top 20 on Billboard's Country Airplay chart dated April 28. Two snuck in on the May 5 list: Carrie Underwood's "Cry Pretty" (No. 19) and Lindsay Ell's "Criminal" (No. 20). Predictably, females had just 20 percent of the 250 top country albums in 2017, said Crawford.

    And yet, women fare better in terms of public perception, according to the study. Country artists score 66, slightly higher than the average music artist (63) in Nielsen's N-Score, a composite marketability grade. Female country artists outstrip males in the ranking, 70 to 65, and six of the top 10 country artists are female: Underwood, Reba McEntire, Faith Hill, Shania Twain, Sheryl Crow and Trisha Yearwood.
    Full article:
    Smokyiiis, rainbow1, Hil and 2 others like this.

  • #2
    Carrie Guru rainbow1's Avatar
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    Just confirms what we all knew!! Thanks for the article!
    Hil likes this.


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