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Thread: Boots & Hearts: How a festival rookie brought Nashville to GTA

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    Boots & Hearts: How a festival rookie brought Nashville to GTA

    Boots & Hearts: How a festival rookie brought Nashville to GTA
    Published on Wednesday August 08, 2012
    By Greg Quill
    Entertainment Reporter

    How does a former pro hockey player with no money, no music background and no experience in the concert promotions business get to run the largest all-star country music festival Ontario has ever seen?

    If you ask Peterborough native Shannon McNevan, who heads the team behind this weekend's Boots and Hearts Music Festival in Bowmanville, he'll say it's just a matter of good luck, good connections and a lot of determination.

    “I'm not a wealthy guy,” says McNevan, 30, who played junior hockey in his hometown for two seasons, before becoming owner/manager for five years of a German pro team.

    “My father's a policeman and my mother works for a church. It’s not like we had piles of money to invest in a rock festival.”

    It's certainly an impressive bill, featuring multi-Grammy-winning Nashville stars Tim McGraw, Carrie Underwood and Alabama; Grammy-winning country-music converts Kid Rock, Sheryl Crow and Lionel Richie, as well as movie star Kevin Costner and his band Modern West; and new country heavyweights Big & Rich and Phil Vassar. There also a virtual who's who of Canada's country and crossover stars: Paul Brandt, Jason McCoy, Terri Clark, Shane Yellowbird, Gord Downie and the Country of Miracles, and Danny Michel, among many others.

    Just how a rookie managed to secure commitments from so many big stars in a company town as notoriously suspicious as Nashville, is not, as the festival's PR pitch would have us believe, a “build it and they will come” story. But it's almost as weird.

    It turns out Mike Fisher, Underwood's Canadian NHL-player husband, is a Peterborough native, too, and a schoolboy hockey buddy of McNevan's and his brother Trevor, who, in turn, has solid Nashville, rock and country festival connections via his Christian heavy-metal band, Thousand Foot Krutch.

    “Mike's an old family friend,” says McNevan. “And once he and Carrie got behind the festival, other artists, their friends, started falling in as well. Carrie is really big in Nashville. She was the key to getting us off the ground.”

    .....

    Link to rest of article: Boots & Hearts: How a festival rookie brought Nashville to GTA - thestar.com

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    Thanks Pi. Carrie mentioned in the ET conversations interview that this was a friend of hers.

    A big country festival like this is a tough sell in the GTA. I hope they do well enough this year to make it worthwhile to continue this festival annually.

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    Carrie Fans Legend teesharky's Avatar
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    Awesome! That is a really cool back story.

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    Carrie Guru rainbow1's Avatar
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    Thanks Pi! Carrie and Mike are always about their friends! I hope it is a great success!
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    Insane Carrie Fan utlovescarrie's Avatar
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    That is so nice of them.

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    Carrie Fans Maniac kewlie78189's Avatar
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    so wish I was going to this!

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    Yaaay for Carrie. God bless that Good Girl.
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    Insane Carrie Fan carebear4eva's Avatar
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    I'm going to be here! Yaaaaah...I'm posting this everywhere, but I'm just so excited....2nd Carrie concert EVER!

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    Carrie Guru epicamends's Avatar
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    That's awesome. Really cool of Carrie to get behind it, and for her country music star friends to get behind it as well.

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    Insane Carrie Fan CarrieUnderwoodismyHero's Avatar
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    Aw what a nice back story

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    They're promoting the heck out of this thing. The article above in the Toronto Star with a nice big picture of Carrie today, then I went to Canadian Tire and there were two big posters for the festival on the front doors. lol.

    But it will pour rain on Friday, some rain on Saturday but luckily (if the weather forecast holds true) no rain for Carrie on Sunday.

    Edit: They changed the forecast. Not as much as Friday and Saturday but rain for Carrie too.
    Last edited by opry051008; 08-10-2012 at 07:17 AM.
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    Ultimate Carrie Fan Ann055's Avatar
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    Thank you for posting! Great back story! I hope the forecast changes again and the festival is a great success! Have fun everyone who is going! Can't wait to hear all about it!

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    Huge Carrie Follower CrazyDreams1818's Avatar
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    hopefully this festival doesn't crash and burn like the Capital Hoedown did for us this year....

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    Ultimate Carrie Fan simonplay's Avatar
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    Alexandra Bellissimo
    ‏@alexbellissimo @carrieunderwood blew me away (no pun intended) at Boots and Hearts! her voice ahhhhmazing pic.twitter.com/cQXoc9mt

    A0Jk_o5CIAAxXbp.jpg
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    rainbow1 and opry051008 like this.

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    rainbow1 and Cps235 like this.

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    rainbow1, opry051008 and Cps235 like this.

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    Ultimate Carrie Fan Smokyiiis's Avatar
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    Just got back from the Boots and Hearts concert! What a show! Great set up, lots hockey personelle running around there, especially Leafs.

    Fantastic show put on by all, especially Tim McGraw, Paul Brandt and Carrie Underwood.

    ....damn you Mike Fisher.


    lol....frustrated man tweet

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    Insane Carrie Fan gaycarebear's Avatar
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    Quote Originally Posted by Smokyiiis View Post
    Just got back from the Boots and Hearts concert! What a show! Great set up, lots hockey personelle running around there, especially Leafs.

    Fantastic show put on by all, especially Tim McGraw, Paul Brandt and Carrie Underwood.

    ....damn you Mike Fisher.


    lol....frustrated man tweet
    What songs did she sing?

  • #20
    Ultimate Carrie Fan Smokyiiis's Avatar
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    Quote Originally Posted by gaycarebear View Post
    What songs did she sing?
    Wish I knew! I was posting someone else's quote! LOL
    gaycarebear likes this.


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