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Thread: Crossing over is a good thing

  1. #1
    Carrie Guru Claire2004's Avatar
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    Crossing over is a good thing

    Crossing over is a good thing
    JEFFREY REMZ | JUNE 28, 2012

    The concert season is in full gear here with Kenny Chesney and Tim McGraw launching a tour together. Brad Paisley's been out and about. Lady Antebellum winds down its Own the Night Tour this weekend with a show Saturday in Milwaukee.

    But that will not be the last you have heard from Lady A because on July 10, the trio heads across the Pond for a gig in Dublin and the start of its Ireland/United Kingdom tour.

    If you were following Carrie Underwood in recent days, she played the very cool Royal Albert Hall where she paid tribute to Coldplay with a cover of Fix You. As for Paisley, when he concludes his Stateside tour Oct. 20 in Los Angeles, he won't be done either because he's heading over to Sweden and Norway for 4 shows in November.

    The list goes on and on. Keith Urban returns home in early '13 to start his world-wide tour in Australia.
    It now seems that once a group has gained a bit of a foothold in the U.S. and established a career, they are looking to expand the market.

    Smart move in this day and age. Foreign trips were not part of the equation on any major level until the past few years. The fact is, artists should be looking to spread the gospel. It's not only good for their own careers to establish markets for themselves overseas, but it also helps to make country music part of the scene elsewhere.

    Some countries, such as Australia have a very longstanding connection to country with homegrown talent there. Chances were, though, when Taylor Swift played Singapore and other Asian markets, they were not part of anyone's itinerary for country. Not sure they are now either, but at least Swift enlightened them with at least form of country being played.

    It's a win-win situation for all. Yes, it may be expensive to tour so far away, but presumably the risk is worth the reward. So congrats to Paisley, Lady A, Swift, Alan Jackson, who has been abroad several times, and others for doing so. Let's hope the trend continues.

    Country music fans may complain about artists crossing over. In this case, that's not such a bad thing.
    The Country Standard Time: Crossing over is a good thing
    Ann055, abdulmajeed, Gator and 3 others like this.

  • #2
    Carrie Fans Maniac kewlie78189's Avatar
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    yes I believe crossing over is a good thing..more people and opportunities to get better sales!

  • #3
    Insane Carrie Fan Marie2011's Avatar
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    i agree, the bad thing is that when some country artist cross over such as SWSRN she is known as a pop artist over seas, and not as a country arist.
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    Carrie Fans Maniac robinannhunt's Avatar
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    SWSRN is a pop artist anyway IMHO. Sorry I had to go there.

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    Insane Carrie Fan liveasong's Avatar
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    Taylor is not a good example. She's already a pop artist. So she's not really "crossovering"

  • #6
    Insane Carrie Fan Marie2011's Avatar
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    true but for some reason the country music industry seems to think she is doing the country music business a favor, by being pop, but pretending to be country, to where her album sells, ticket sells, etc. etc. are up. and the people who listen to TS that thinks she is country might start listening to other country artist, giving country music more exposure, after all SWRSN is probably the biggest "country singer" at the moment (note the quotations marks around the words country singer) 2 ACM EOTY, 2 CMA EOTY, Billboard women of the women, most platinum/multi-platinum singles/ most album sold, etc, etc.

  • #7
    Ultimate Carrie Fan Carrieflattsfan's Avatar
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    I don't mind crossing over, and in many cases, I think it can be great for the artists. (Carrie's BHC is a great example). What I don't like is how pop stations that demand country artists crossover in order for other stations to play them. In my experience, remixes can often take away from the lyrics/emotion of the song itself, which is what I personally don't like. (EX. "If I Die Young"). A song like that had the power to resonate with people the way it was. It's just too bad that it becomes more of the sound of the music itself than the potential impact.

    Then you have cases like Lady A's Need You Now and it was treated like the best thing since sliced bread. Sure, it's a good song,but it's just another example of the double standard of the industry when it comes to country music. I feel like the industry sends a message of "We'll give you the credit you deserve IF you prove play the game our way."

    Considering that country music is one of the most popular genres, it's really a shame that country artists are still not given the respect they deserve. Personally, I think that could be part of the reason why country has continued to blur the line between country and pop. Artists have to adapt to stay relevant, but figuring how to adapt and stay true to country audiences is also a balancing act. I respect that Carrie can experiment with sounds/genres, while still staying true to the fact that she is a country artist. I love that she can effortlessly go from country to pop to rock but she uses other genres to showcase her LOVE of music, instead of using it as a way to gain cred of pop fans. Sometimes the way music is presented seems very manipulated in the way it's handled, but If done right, it can be a great thing. I guess my issue is with the politics of it, not the practice itself, though. I don't fault a anyone for finding success that way, but again, the politics are frustrating, IMO.

    I think Taylor DID benefit from pop radio, but not so much anymore. Sparks Fly, Ours, and Story Of Us did nothing, even though many thought they were tailor- made to smash at pop. I think Taylor came along at time when the industry needed a new fresh face, and with her girl-next-door image and popularity,she was a good fit for what radio wanted at the time. Then the Fearless era came along and obviously they wouldn't abandon her when she was at her peak. Everyone wants to be the first to take credit when a star explodes, and I think country and pop were no different.

    It seems Taylor was one of the VERY few lucky ones who took her success into multi-formats and was able to keep those fans interested. She took a short stint of massive sucess and used it to her advantage.
    epicamends likes this.

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    Ultimate Carrie Fan supercarriefan's Avatar
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    In regards to this particular article, I don't think Taylor is a good example of what the writer is trying to say. I believe that Taylor is actually marketed as a pop artist overseas. She is not being marketed as a country artist like Carrie, Brad, Lady A, and others. I love that countries outside of the US and Canada are really starting to embrace country artists. Country music tells the stories of all people regardless of nationality; it tells stories of the human experience. I think everyone can relate to that whether they are from North America or elsewhere. It's wonderful to see a wide range of artists from acts like Lady A (who are more contemporary) to Alan Jackson (who maintains a connection to traditional) be welcomed all over the world.
    Karly, I don't think this article is really talking about crossing over in the sense of radio formats, but moreso crossing over to other countries. Although, your post makes some good points about the radio situation. I don't fault the artists themselves for playing the game because they are just doing their jobs and trying to be successful. The fault lies with the system itself that now dictates that in order for a country song to have a lot of success at HAC or Pop, it must be stripped of all things country and given a special mix. I don't understand it given that I hear songs all the time of country radio that would fit in just great at other formats. I heard GG on my local HAC station yesterday, and it sounded great alongside the other material being played.
    opry051008 and Claire2004 like this.

  • #9
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    Quote Originally Posted by supercarriefan View Post
    In regards to this particular article, I don't think Taylor is a good example of what the writer is trying to say. I believe that Taylor is actually marketed as a pop artist overseas. She is not being marketed as a country artist like Carrie, Brad, Lady A, and others. I love that countries outside of the US and Canada are really starting to embrace country artists. Country music tells the stories of all people regardless of nationality; it tells stories of the human experience. I think everyone can relate to that whether they are from North America or elsewhere. It's wonderful to see a wide range of artists from acts like Lady A (who are more contemporary) to Alan Jackson (who maintains a connection to traditional) be welcomed all over the world.
    Karly, I don't think this article is really talking about crossing over in the sense of radio formats, but moreso crossing over to other countries. Although, your post makes some good points about the radio situation. I don't fault the artists themselves for playing the game because they are just doing their jobs and trying to be successful. The fault lies with the system itself that now dictates that in order for a country song to have a lot of success at HAC or Pop, it must be stripped of all things country and given a special mix. I don't understand it given that I hear songs all the time of country radio that would fit in just great at other formats. I heard GG on my local HAC station yesterday, and it sounded great alongside the other material being played.
    That's what I thought - crossing over to other countries. ITA with the faulty system. I do find it interesting that the Hot AC is referred to as Adult Top 40 sometimes. I hope that Hot AC stations will be more amenable to all genres (especially country) to fit their audience. The Top 40 songs that I grew up with were considered pop/rock, but now it seems some of it is categorized as lite rock and even country. I never thought of The Eagles as country when I was growing up.

  • #10
    Insane Carrie Fan Marie2011's Avatar
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    Quote Originally Posted by Pi314CA View Post
    That's what I thought - crossing over to other countries. ITA with the faulty system. I do find it interesting that the Hot AC is referred to as Adult Top 40 sometimes. I hope that Hot AC stations will be more amenable to all genres (especially country) to fit their audience. The Top 40 songs that I grew up with were considered pop/rock, but now it seems some of it is categorized as lite rock and even country. I never thought of The Eagles as country when I was growing up.
    the eagles were before my time but i thought that they were a rock group, not country.


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