Clear Channel to Promote Carrie Underwood's New Album Blown Away Across Multiple Platforms Through Its Artist Integration Program - MarketWatch
The campaign will include a series of on-air spots created by Clear Channel's top Imaging Directors which will run across its network of Country stations nationwide and their online station streams, featuring audio clips from an exclusive interview with Underwood. As part of the program, one winner and a guest will receive a trip to the Bayou Country Superfest to meet Underwood and see her perform, courtesy of Arista Nashville. Additionally, on Monday, April 30, Underwood will join "Elvis Duran and the Z100 Morning Show" for a live, in-studio interview on Z100. Other elements of the campaign will include a custom content portal featuring the extended interview with Underwood and a banner ad campaign, driving listeners to purchase her latest album on iTunes. Fans can also check out Underwood's artist-seeded station, which will be showcased on the homepage of iHeartRadio.com, Clear Channel's industry leading digital music service.
"Carrie Underwood is an established music icon. We're thrilled to partner with Sony Nashville on her album release, utilizing our multi-platform capabilities to create an event around the release and bring our audiences that much closer to her music," said Tom Poleman, President of Clear Channel National Programming Platforms. "The Artist Integration Program and iHeartRadio Live performance are a perfect complement to one another, combining the power of our audience reach across our radio network and digital platforms."
To kick off the new album's release on May 1, Underwood will perform to a group of Clear Channel listeners songs from Blown Away as well as other hit singles at an exclusive, private show at the iHeartRadio Theater presented by P.C. Richard & Son, the live performance home for Clear Channel radio stations in New York City. The intimate show will also stream live for fans at iHeartRadio.com.
this is a great move. Clear Channel has big power at radio if i'm not mistaken.
This era will be huge.
This is sooooooooooo amazing and exciting!!!!!!!!!!
This is GREAT marketing.
Interview at Z100...... Does that mean they are sending songs to Pop for sure?
Arista is not playing around.
I like this sentence !"Carrie Underwood is an established music icon.
Maybe this article will shed a little bit of light on what is happening at country radio. I know one of the station here in the Twin Cities is a clear channel station so maybe in the next two weeks we'll see things really ramp up at country radio.
She sure is 'an established music icon'. I truly believe when she arrived on the scene she started some changes in the industry!!!!
Uh, this is a huge deal. I'm thinking crossover promotion as well as the international thingy.
This is great. I'm happy that Carrie's team are really promoting her with this album. This era is going to be huge! I'm so excited!
It's amazing that Blown Away, backed by it's huge promotion, will Blow everyone away very soon!
Awesome. Cool that they are trying something different with the promo of the album. I'm sure it will pay off.
,...And the promo begins!
There are a lot of people on here who owe Gary Overton an apology.
DaisyTweets---KEEY played 'Good Girl' something like 80 times in its first week; they were one of two country powerhouses, alongside KAJA-FM (located in Clear Channel's headquarters city of San Antonio, BTW), which received 'Good Girl' a day before everybody else did, and KAJA played it 100 times in the same week.
Consequently, both stations figured to reduce airplay after that first week, and they certainly did.
As I've written before, KKEY is a very musically agressive country station; PD Gregg Swedberg, who's also the Senior VP of Programming for CCs other Twin Cities radio stations--all seven of 'em, stated 'We're going to make our own hits' because he's disgusted (as are many of us) that some of the format biggest stars have put out some BLOODY AWFUL music over the past few years which radio stations feel that they must play regardless of merit!!!
That's yet another reason why the charts have slowed down substantially over the past several years; Lon Helton noted 'the great chart slowdown of 2003' since he summarized that music year in the year-end issue of R&R back then, and he's absolutely right.
Any artist who's had three number one singles in a single calendar year since Carrie did so in 2006 undoubtedly knows that as well, and so do the record labels.
Swedberg's decision to play 'Songs Like This' when Arista declined to release it as a single certainly emboldened many other stations to add it, and it eventually cracked the top 40 at both R&R & BB, IIRC.
All of the format's 'dominant dozen' of the late nineties, including Tim, Garth, Shania, Jo Dee, King George, Kenny, Alan, B&D and other format megastars routinely had three or even four smash hits in a single year back then, but those days are behind us; consequently, having three charttoppers in a single year is a very noteworthy accomplishments these days, as Carrie, Blake, Jason, Taylor and others have done over the past 3-5 years, including Lady Antebellum, whose current single is now #1 @ Mediabase as of today.
Wow, "Multiple Formats"
this needs to be combined with the other thread!!