Guitar Hero Puts AI Finalists in New ``Risky Business''-Inspired Commercials

Naco1776 · 05-22-2008, 06:12 AM

Guitar Hero(R) Puts ``American Idol'' Finalists Center Stage in New ``Risky Business''-Inspired Commercials

Brett Ratner Directs David Archuleta and David Cook in Ads Aired During Season Finale

commercials
Cook and Archuleta Guitar Hero Commercials

SANTA MONICA, Calif.--(BUSINESS WIRE)--Fans of Activision, Inc.’s (Nasdaq: ATVI - News) Guitar Hero® and “American Idol” were treated to some old time rock n’ roll during last night’s season finale with the debut of two new Guitar Hero commercials starring season seven winner David Cook and runner-up David Archuleta. The dual 30-second spots paid tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business”, but with a fresh twist that included two of today’s biggest pop culture phenomenons. Airing once each during the broadcast, the commercials featured the stars sliding, dancing and rocking out on a Guitar Hero guitar to the song “Old Time Rock and Roll,” performed by Bob Seger. Renowned film and music video director Brett Ratner collaborated with Guitar Hero creatives to amp up the timeless air guitar performance to promote the #1 best-selling video game franchise of 2007.
Source: Activision, Inc.

The ads are the first product of Brett Ratner Brands, a new consulting venture focused on helping brands infuse entertaining, culturally-relevant elements into the marketing of their products and services. “These ads capture that awesome Guitar Hero feeling of taking center stage right there in your own living room,” said Ratner. “They are the essence of what Brett Ratner Brands is about – creating an emotional connection with consumers of all ages and life stages.”

Entitled “Risky Business,” the commercials featured the shy balladeer Archuleta and hard-edged rocker Cook recreating the iconic performance in the timeless film. Ratner stayed true to the classic scene – complete with the finalists dressed in Oxford shirts and upturned collars and tube socks – but instead of a fireplace poker, they played a Guitar Hero guitar. The commercials were produced by advertising agency DDB and H.S.I. Productions and will also be available on GUITAR HERO.

“We continue to evolve our wildly popular Guitar Hero franchise to offer people new and engaging gaming experiences with the songs and artists they love,” said Robert Kotick, Chairman and CEO, Activision, Inc. “We know that Guitar Hero fans love David Cook and David Archuleta too. So, for us, these ads were about delivering two fan-favorites in a fun and memorable way. And with a creative director like Brett, it was a perfect match that could be made only in Hollywood.”

This year, the growing Guitar Hero franchise will add three new titles for budding rockers of all ages including:

Guitar Hero®: On Tour - Rock out anytime, anywhere with Guitar Hero: On Tour. Designed specifically for the Nintendo DS, Guitar Hero: On Tour will be bundled with a revolutionary Guitar Grip. Available on June 22, 2008.

Guitar Hero®: Aerosmith® – Rock this way with America’s greatest rock n’ roll band, Aerosmith. Relive the band’s illustrious career from their early days at Nipmuc High School and continue on their journey to becoming rock royalty. Available on June 29, 2008 for Xbox 360, PlayStation2, PlayStation3 and Nintendo Wii.

Guitar Hero® World Tour – The next iteration of the Guitar Hero franchise will be available in fall 2008 for Xbox 360, PlayStation2, PlayStation3 and Nintendo Wii. Game features will be announced later this year.

Guitar Hero(R) Puts ``American Idol'' Finalists Center Stage in New ``Risky Business''-Inspired Commercials: Financial News - Yahoo! Finance

ProudBrit · 05-22-2008, 08:23 AM

The ads are so good. I feel really creepy watching Archie's though

Cookie's is SO HOT though!!

And mmm, I will be first in line for Guitar Hero On Tour

love_you_carrie · 05-22-2008, 08:37 AM

^I Knowwww! Ahhaha!

When I saw Cookie's i was like 'DAAAYYUUUMM!

'.
But with Arch... it was odd.. lol

ProudBrit · 05-22-2008, 08:47 AM

Quote:

Originally Posted by love_you_carrie

^I Knowwww! Ahhaha!

When I saw Cookie's i was like 'DAAAYYUUUMM!

'.
But with Arch... it was odd.. lol

I think it's the difference between the outfits. Archie was made to wear shorts and Cookie is just rockin' out in his skivvies. SEXAY. Nick has GH for his XBox 360...can David Cook come over and play?

love_you_carrie · 05-22-2008, 08:58 AM

ROFL.
Yus I was watching it all happy, lmao sexy.

Nooo im buying it and hes coming over hereee!

ProudBrit · 05-22-2008, 09:05 AM

Quote:

Originally Posted by love_you_carrie

ROFL.
Yus I was watching it all happy, lmao sexy.

Nooo im buying it and hes coming over hereee!

I didn't fall asleep until 3am this morning, but during those five hours I had sweet dreams of DC dancing around my living room in his underwear

MirandaNCarrieFan · 05-22-2008, 09:13 AM

lol, you guy's crack me up! But yea, I gotta agree. It was hot!

ProudBrit · 05-22-2008, 09:16 AM

Quote:

Originally Posted by MirandaNCarrieFan

lol, you guy's crack me up! But yea, I gotta agree. It was hot!

The Guitar Hero franchise will shoot through the roof in sales after that. Haha, I guess they know how to sell video games now. Just put David Cook half naked on the ad. Preferably dancing around like a crazy man

MirandaNCarrieFan · 05-22-2008, 09:38 AM

I just watched it on youtube (again) lol.

love_you_carrie · 05-22-2008, 11:18 AM

WELL NICKIE.
Nick wouldn't appreciate that now WOULD HE!?
I'll have to call him up, and tattle on you.

MustLuvCarrie100 · 05-22-2008, 11:22 AM

omfg i died when these commercials came on
so frikin hottttt <33

lovebuttonxo · 05-22-2008, 11:26 AM

lmao, i love those..

a little piece of me died when i saw david cook in his undies....

& i lovee the archie one cause hes like the last person i could see doing that and hes sooo effing adorable!!!

ProudBrit · 05-22-2008, 11:28 AM

Quote:

Originally Posted by love_you_carrie

WELL NICKIE.
Nick wouldn't appreciate that now WOULD HE!?
I'll have to call him up, and tattle on you.

Haha good luck. Nick would just roll his eyes at me. He knows how weird I am

ProudBrit · 05-22-2008, 11:51 AM

The videos are up on the Guitar Hero website now

GUITAR HERO

MustLuvCarrie100 · 05-22-2008, 11:59 AM

omfg i love how cookies are so much .. shorttter - wootwoot.

and yah, i cant believe archie did it

too hott.

ProudBrit · 05-22-2008, 12:00 PM

I found a longer version of the David Cook GH video on YT!

YouTube - David Cook Guitar Hero Commercial

MustLuvCarrie100 · 05-22-2008, 12:06 PM

I love how sexual Cookies is

I wish I was his fireplaceee .. ow ow! AHA, kiddin

ProudBrit · 05-22-2008, 12:08 PM

Quote:

Originally Posted by MustLuvCarrie100

I love how sexual Cookies is

I wish I was his fireplaceee .. ow ow! AHA, kiddin

Fireplace nothing. I want to be the GH guitar

ProudBrit · 05-22-2008, 12:09 PM

Carrie said a while ago "We need a hot guy American Idol" and her wish has come true. 'Cause DC is SMOKIN!!

MustLuvCarrie100 · 05-22-2008, 12:11 PM

Quote:

Originally Posted by ProudBrit

Fireplace nothing. I want to be the GH guitar

lmfaoo .. or that

But Archie is so freakin sexy too <33 owyy.
Is there a longer version of hisss?

05-22-2008, 06:12 AM	#1 (permalink)
Naco1776 Naco1776 has no status. Insane Carrie Fan Naco1776 is offline Join Date: Jun 2005	Guitar Hero Puts AI Finalists in New ``Risky Business''-Inspired Commercials Guitar Hero(R) Puts ``American Idol'' Finalists Center Stage in New ``Risky Business''-Inspired Commercials Brett Ratner Directs David Archuleta and David Cook in Ads Aired During Season Finale commercials Cook and Archuleta Guitar Hero Commercials SANTA MONICA, Calif.--(BUSINESS WIRE)--Fans of Activision, Inc.’s (Nasdaq: ATVI - News) Guitar Hero® and “American Idol” were treated to some old time rock n’ roll during last night’s season finale with the debut of two new Guitar Hero commercials starring season seven winner David Cook and runner-up David Archuleta. The dual 30-second spots paid tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business”, but with a fresh twist that included two of today’s biggest pop culture phenomenons. Airing once each during the broadcast, the commercials featured the stars sliding, dancing and rocking out on a Guitar Hero guitar to the song “Old Time Rock and Roll,” performed by Bob Seger. Renowned film and music video director Brett Ratner collaborated with Guitar Hero creatives to amp up the timeless air guitar performance to promote the #1 best-selling video game franchise of 2007. Source: Activision, Inc. The ads are the first product of Brett Ratner Brands, a new consulting venture focused on helping brands infuse entertaining, culturally-relevant elements into the marketing of their products and services. “These ads capture that awesome Guitar Hero feeling of taking center stage right there in your own living room,” said Ratner. “They are the essence of what Brett Ratner Brands is about – creating an emotional connection with consumers of all ages and life stages.” Entitled “Risky Business,” the commercials featured the shy balladeer Archuleta and hard-edged rocker Cook recreating the iconic performance in the timeless film. Ratner stayed true to the classic scene – complete with the finalists dressed in Oxford shirts and upturned collars and tube socks – but instead of a fireplace poker, they played a Guitar Hero guitar. The commercials were produced by advertising agency DDB and H.S.I. Productions and will also be available on GUITAR HERO. “We continue to evolve our wildly popular Guitar Hero franchise to offer people new and engaging gaming experiences with the songs and artists they love,” said Robert Kotick, Chairman and CEO, Activision, Inc. “We know that Guitar Hero fans love David Cook and David Archuleta too. So, for us, these ads were about delivering two fan-favorites in a fun and memorable way. And with a creative director like Brett, it was a perfect match that could be made only in Hollywood.” This year, the growing Guitar Hero franchise will add three new titles for budding rockers of all ages including: Guitar Hero®: On Tour - Rock out anytime, anywhere with Guitar Hero: On Tour. Designed specifically for the Nintendo DS, Guitar Hero: On Tour will be bundled with a revolutionary Guitar Grip. Available on June 22, 2008. Guitar Hero®: Aerosmith® – Rock this way with America’s greatest rock n’ roll band, Aerosmith. Relive the band’s illustrious career from their early days at Nipmuc High School and continue on their journey to becoming rock royalty. Available on June 29, 2008 for Xbox 360, PlayStation2, PlayStation3 and Nintendo Wii. Guitar Hero® World Tour – The next iteration of the Guitar Hero franchise will be available in fall 2008 for Xbox 360, PlayStation2, PlayStation3 and Nintendo Wii. Game features will be announced later this year. Guitar Hero(R) Puts ``American Idol'' Finalists Center Stage in New ``Risky Business''-Inspired Commercials: Financial News - Yahoo! Finance

05-22-2008, 08:23 AM	#2 (permalink)
ProudBrit Nickie, The Really Blonde One, Brit, Airhead ProudBrit is really really in love....sigh* :)* Ultimate Carrie Fan If life kicks you in the butt, just get back up and carry on :) Keeper of Carrie's Milwaukee Fans, Sorority Pledge, Collection of Backstage Passes, & First Radio Spin ProudBrit is offline Join Date: Aug 2005 Location: Greenville, SC Thanks: 24 Thanked 48 Times in 29 Posts Blog Entries: 10	The ads are so good. I feel really creepy watching Archie's though Cookie's is SO HOT though!! And mmm, I will be first in line for Guitar Hero On Tour __________________ the musings of a misfit \| love yourself cause life is too short

05-22-2008, 08:37 AM	#3 (permalink)
love_you_carrie Michelle love_you_carrie is - misses you, RIP auntie. ily Carrie Guru Keeper of Carrie's Former Band Member Mark Oakley & New Female Singer Jamie Fraley love_you_carrie is offline Join Date: Mar 2006 Location: Manitoba, Canada (home) & Ottawa, ON (school) Thanks: 197 Thanked 565 Times in 295 Posts Blog Entries: 4	^I Knowwww! Ahhaha! When I saw Cookie's i was like 'DAAAYYUUUMM! '. But with Arch... it was odd.. lol __________________ holding on to the way he made her feel.

05-22-2008, 11:22 AM	#11 (permalink)
MustLuvCarrie100 courttttys'a shorrtty MustLuvCarrie100 is love and theft<3 Carrie Guru <giffo> Keeper of Carrie's Assistant Matt, Northern IL Fans & NIU show MustLuvCarrie100 is online now Join Date: Aug 2005 Location: Chi town.	omfg i died when these commercials came on so frikin hottttt <33 __________________ bringing blinkies back yo. (www.carrie-hq.net) ^Ktee.

05-22-2008, 11:26 AM	#12 (permalink)
lovebuttonxo HEATHER; ♥ lovebuttonxo is oh, yah know :) Junior Carrie Follower hopeless; head over heels in the moment ♥ Keeper of Carrie's & Keith's umbrella duet at the rochester show & Cheerleader Scene in "All-American Girl" Video lovebuttonxo is offline Join Date: Oct 2007 Location: New York (:	lmao, i love those.. a little piece of me died when i saw david cook in his undies.... & i lovee the archie one cause hes like the last person i could see doing that and hes sooo effing adorable!!! __________________ 8.29.08<3 - [met demi lovato & jb was amazing!] 9.10.05 . 8.28.06 . 2.2.08 . 10.18.08 <3______ ty: _SomeHearts_

05-22-2008, 08:58 AM	#5 (permalink)
love_you_carrie Michelle love_you_carrie is - misses you, RIP auntie. ily Carrie Guru Keeper of Carrie's Former Band Member Mark Oakley & New Female Singer Jamie Fraley love_you_carrie is offline Join Date: Mar 2006 Location: Manitoba, Canada (home) & Ottawa, ON (school) Thanks: 197 Thanked 565 Times in 295 Posts Blog Entries: 4	ROFL. Yus I was watching it all happy, lmao sexy. Nooo im buying it and hes coming over hereee!

05-22-2008, 09:13 AM	#7 (permalink)
MirandaNCarrieFan Kim MirandaNCarrieFan has no status. Insane Carrie Fan What we do in life echoes in eternity. MirandaNCarrieFan is offline Join Date: Oct 2005 Location: Washington	lol, you guy's crack me up! But yea, I gotta agree. It was hot!

05-22-2008, 09:38 AM	#9 (permalink)
MirandaNCarrieFan Kim MirandaNCarrieFan has no status. Insane Carrie Fan What we do in life echoes in eternity. MirandaNCarrieFan is offline Join Date: Oct 2005 Location: Washington	I just watched it on youtube (again) lol.

05-22-2008, 11:18 AM	#10 (permalink)
love_you_carrie Michelle love_you_carrie is - misses you, RIP auntie. ily Carrie Guru Keeper of Carrie's Former Band Member Mark Oakley & New Female Singer Jamie Fraley love_you_carrie is offline Join Date: Mar 2006 Location: Manitoba, Canada (home) & Ottawa, ON (school) Thanks: 197 Thanked 565 Times in 295 Posts Blog Entries: 4	WELL NICKIE. Nick wouldn't appreciate that now WOULD HE!? I'll have to call him up, and tattle on you.

05-22-2008, 11:51 AM	#14 (permalink)
ProudBrit Nickie, The Really Blonde One, Brit, Airhead ProudBrit is really really in love....sigh* :)* Ultimate Carrie Fan If life kicks you in the butt, just get back up and carry on :) Keeper of Carrie's Milwaukee Fans, Sorority Pledge, Collection of Backstage Passes, & First Radio Spin ProudBrit is offline Join Date: Aug 2005 Location: Greenville, SC Thanks: 24 Thanked 48 Times in 29 Posts Blog Entries: 10	The videos are up on the Guitar Hero website now GUITAR HERO

05-22-2008, 11:59 AM	#15 (permalink)
MustLuvCarrie100 courttttys'a shorrtty MustLuvCarrie100 is love and theft<3 Carrie Guru <giffo> Keeper of Carrie's Assistant Matt, Northern IL Fans & NIU show MustLuvCarrie100 is online now Join Date: Aug 2005 Location: Chi town.	omfg i love how cookies are so much .. shorttter - wootwoot. and yah, i cant believe archie did it too hott.

05-22-2008, 12:06 PM	#17 (permalink)
MustLuvCarrie100 courttttys'a shorrtty MustLuvCarrie100 is love and theft<3 Carrie Guru <giffo> Keeper of Carrie's Assistant Matt, Northern IL Fans & NIU show MustLuvCarrie100 is online now Join Date: Aug 2005 Location: Chi town.	I love how sexual Cookies is I wish I was his fireplaceee .. ow ow! AHA, kiddin

05-22-2008, 12:09 PM	#19 (permalink)
ProudBrit Nickie, The Really Blonde One, Brit, Airhead ProudBrit is really really in love....sigh* :)* Ultimate Carrie Fan If life kicks you in the butt, just get back up and carry on :) Keeper of Carrie's Milwaukee Fans, Sorority Pledge, Collection of Backstage Passes, & First Radio Spin ProudBrit is offline Join Date: Aug 2005 Location: Greenville, SC Thanks: 24 Thanked 48 Times in 29 Posts Blog Entries: 10	Carrie said a while ago "We need a hot guy American Idol" and her wish has come true. 'Cause DC is SMOKIN!!

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