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FremantleMedia Enterprises Partners With Hamco for 'American Idol' Infantwear Line

GONZALES, La., Sept. 19, 2008 (GLOBE NEWSWIRE) -- FremantleMedia Enterprises (FMNA), the brand extension arm of FremantleMedia, has entered into a licensing partnership with Hamco, Inc., a wholly-owned subsidiary of Crown Crafts, Inc. (NasdaqCM:CRWS - News), to develop a line of bibs, bath products and layettes utilizing the iconic catchphrases from AMERICAN IDOL. The announcement was made today by E. Randall Chestnut, Chairman, President and Chief Executive Officer for Hamco, who anticipates that these products will be available to retailers for Spring 2009.

``We are excited to partner with FremantleMedia to provide products under the 'American Idol' brand, which is recognizable across generations,'' said E. Randall Chestnut, Chairman, President and Chief Executive Officer, Hamco. ``We believe our products will appeal to our target consumer -- the expectant or new mother.''

``This is will be our first entry into the infant/toddler category,'' said Nora Wong, Senior Manager, Consumer Products for FME, North America. ``We're thrilled to be partnering with a top-tier company such as Hamco on the 'American Idol' brand.''

FremantleMedia Enterprises Partners With Hamco for 'American Idol' Infantwear Line: Financial News - Yahoo! Finance